Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

Strategic Marketing - Essay ExampleThis is where tradeing models like market segmentation, differentiation, positioning, come into play to ensure conquest when other rivals have failed to capture and maintain niche markets.Marketing practitioners often find themselves so preoccupied with the elusive work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every erst in a while to step back, gain a little perspective, and engage in some serious strategizing. (The Strategic Marketing Plan 2000). The success story of Coca Cola is primarily due to the excellent marketing strategizing and market positioning undertaken by it over the last 120 years of nonrecreational existence. Its resilience and innate fighting qualities in surmounting business challenges, both external and internal, and the saga of Coca Colas victory in the international arena, could be the field of operations matter for a Case Study.It is proposed to analyse of the brand position of Coca Cola, a popular brand of non-alcoholic drinkable, which has an international branding network in nearly 200 countries across the globe The Coca-Cola Company is the worlds largest non-alcoholic beverage company. Along with the Coca-Cola trademark, recognized as the worlds most valuable brand, the Company markets four of the worlds top five nonalcoholic sparkling beverage brands, including Coca-Cola, Diet Coke, Fanta and Sprite beverages, and a wide range of other non-alcoholic beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the worlds largest beverage distribution system, consumers in more than 200 countries enjoy the Companys beverages at a rate exceeding 1.4 billion servings each day. (News Release The Coca-Cola Company Releases 2006).Pepsi lays claims to be a major business rival